#com

The system is that there is no system. That doesn't mean we don't have process. Apple is a very disciplined company, and we have great processes. But that's not what it's about. Process makes you more efficient. ↗

— Steve Jobs

#apple #company #disciplined #efficient #great

Design is the fundamental soul of a man-made creation that ends up expressing itself in successive outer layers of the product or service. The iMac is not just the color or translucence or the shape of the shell. The essence of the iMac is to be the finest possible consumer computer in which each element plays together. ↗

— Steve Jobs

#computer #consumer #creation #design #each

Computers themselves, and software yet to be developed, will revolutionize the way we learn. ↗

— Steve Jobs

#developed #learn #revolutionize #software #themselves

The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad. ↗

— Steve Jobs

#compete #ipad #small #tablets #too

It is piracy, not overt online music stores, which is our main competitor. ↗

— Steve Jobs

#main #music #online #our #overt

I'll always stay connected with Apple. I hope that throughout my life I'll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I'm not there, but I'll always come back. ↗

— Steve Jobs

#apple #back #come #connected #each

The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That's over. Apple lost. The desktop market has entered the dark ages, and it's going to be in the dark ages for the next 10 years, or certainly for the rest of this decade. ↗

— Steve Jobs

#apple #ceased #certainly #computer #computer industry

The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof. ↗

— Steve Jobs

#apple #companies #company #consumer #electronics

The most compelling reason for most people to buy a computer for the home will be to link it to a nationwide communications network. We're just in the beginning stages of what will be a truly remarkable breakthrough for most people - as remarkable as the telephone. ↗

— Steve Jobs

#breakthrough #buy #communications #compelling #computer

This is what customers pay us for - to sweat all these details so it's easy and pleasant for them to use our computers. We're supposed to be really good at this. That doesn't mean we don't listen to customers, but it's hard for them to tell you what they want when they've never seen anything remotely like it. ↗

— Steve Jobs

#computers #customers #details #easy #good