#mo

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The more informative your advertising, the more persuasive it will be. ↗

— David Ogilvy

#informative #more #persuasive #will #your

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

The pursuit of excellence is less profitable than the pursuit of bigness, but it can be more satisfying. ↗

— David Ogilvy

#excellence #less #more #profitable #pursuit

The relationship between a manufacturer and his advertising agency is almost as intimate as the relationship between a patient and his doctor. Make sure that you can life happily with your prospective client before you accept his account. ↗

— David Ogilvy

#account #advertising #advertising agency #agency #almost

There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don't destroy them. They lay golden eggs. ↗

— David Ogilvy

#advertising agencies #agencies #almost #destroy #disagreeable

What you say in advertising is more important than how you say it. ↗

— David Ogilvy

#how #important #more #say #than

In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create. ↗

— David Ogilvy

#business #create #creative #modern #modern world

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom. ↗

— David Ogilvy

#economy #firm #freedom #merits #person

There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers. ↗

— David Ogilvy

#attract #cent #editorial #like #look