We made it known that we were trying to show the reality of France. People think of Paris as the city of love or the city of light, but where you got love you got hate, where you got light you got darkness. ↗
After my first visit to Japan, in 1960, to work on a joint model building project at Osaka University, I maintained a continuing interest in the country and the entire Far East. ↗
At first, we couldn't be establishment, because we didn't have any money. We were guerrilla marketers, and we still are, a little bit. But, as we became No. 1 in our industry, we've had to modify our culture and become a bit more planned. ↗