There is no such thing as a Mass Mind. The Mass Audience is made up of individuals, and good advertising is written always from one person to another. When it is aimed at millions it rarely moves anyone. ↗
I'd want to read the stories that I'd written, I'd want to show the drawings that I made. That was just purely natural. So I knew I wanted to go into the arts in some way and that I'd want to show that work in some way. ↗
On the average, five times as many people read the headline as read the body copy. When you have written your headline, you have spent eighty cents out of your dollar. ↗
Every one of my books is written from the viewpoint of cops, with the exception of my book Killer on the Road, which is written from the viewpoint of a serial killer. ↗