#you

I don't know the rules of grammar... If you're trying to persuade people to do something, or buy something, it seems to me you should use their language, the language they use every day, the language in which they think. We try to write in the vernacular. ↗

— David Ogilvy

#day #every #every day #grammar #i

It takes a big idea to attract the attention of consumers and get them to buy your product. Unless your advertising contains a big idea, it will pass like a ship in the night. I doubt if more than one campaign in a hundred contains a big idea. ↗

— David Ogilvy

#attention #attract #big #big idea #buy

The more informative your advertising, the more persuasive it will be. ↗

— David Ogilvy

#informative #more #persuasive #will #your

The most important word in the vocabulary of advertising is TEST. If you pretest your product with consumers, and pretest your advertising, you will do well in the marketplace. ↗

— David Ogilvy

#consumers #important #marketplace #most #product

At the end of the day, when it comes time to make that decision, as president, all you have to guide you are your values, and your vision, and the life experiences that make you who you are. ↗

— Michelle Obama

#day #decision #end #end of the day #experiences

Choose people who lift you up. ↗

— Michelle Obama

#lift #people #up #who #you

I know what it feels like to struggle to get the education that you need. ↗

— Michelle Obama

#feels #get #i #know #like

Success is only meaningful and enjoyable if it feels like your own. ↗

— Michelle Obama

#feels #like #meaningful #only #own

Another suggestion is to cook a meal, maybe not every night, but a couple more times a week than you usually do. That way you have leftovers, and you take your lunch to work. ↗

— Michelle Obama

#cook #couple #every #every night #leftovers

Find people who will make you better. ↗

— Michelle Obama

#find #make #people #who #will