Frank Luntz

I have seen how effective language attached to policies that are mainstream and delivered by people who are passionate and effective can change the course of history. ↗

— Frank Luntz

#change #course #delivered #effective #history

I've done reasonably well over the last 10 years because I took the strategy of language and politics and applied it to the corporate world, which has never been done before. ↗

— Frank Luntz

#because #been #before #corporate #corporate world

It is acceptable to bring someone to tears if it explains to them in an emotional way why a product, a service, or a candidate is the right person, is the right thing to do. ↗

— Frank Luntz

#bring #candidate #emotional #explains #person

My job as a pollster is to understand what really matters. ↗

— Frank Luntz

#matters #really #understand

One of the things that you have trouble with politicians, particularly in Washington, is when you get mad at them and you can't touch them; you can't punch them; you can't yell at them. ↗

— Frank Luntz

#mad #particularly #politicians #punch #them

Politics is gut; commercials are gut. ↗

— Frank Luntz

#gut #politics

Preserving parks and open spaces is a winner because it doesn't need to be explained to everyday Americans. ↗

— Frank Luntz

#everyday #explained #need #open #open spaces

Republicans use think tanks to come up with a lot of their messages. The think tanks are the single worst, most undisciplined example of communication I've ever seen. ↗

— Frank Luntz

#communication #ever #example #i #lot

Sound science must be our guide in choosing which problems to tackle and how to approach them. ↗

— Frank Luntz

#choosing #guide #how #must #our

The advantage of working for a corporation is that it has only one message, because a product or a service doesn't speak; it's just there, and you can advertise it. ↗

— Frank Luntz

#advertise #because #corporation #just #message