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William Bernbach

Read through the most famous quotes from William Bernbach




You can say the right thing about a product and nobody will listen. You've got to say it in such a way that people will feel it in their gut. Because if they don't feel it, nothing will happen.


— William Bernbach


#because #feel #got #gut #happen






About William Bernbach






Did you know about William Bernbach?

From its founding Bernbach played an integral role in the writing of advertising distancing himself from the administrative and promotional aspects of the business which were left to Dane. He left Schenley in 1939 to ghost-write for Grover Whalen the head of the 1939 World's Fair and the following year he entered the advertising industry at the William Weintraub agency. A degree from New York University.

William (Bill) Bernbach (August 13 1911 New York City - October 2 1982 New York City) was an American advertising creative director. He was one of the three founders in 1949 of the international advertising agency Doyle Dane Bernbach (DDB).

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