We are selling dreams. We are merchants of happiness.

Loiseau committed suicide on February 24 2003 shooting himself in the mouth with his shotgun after a full day of work in his kitchen. After his death three-star chef Jacques Lameloise said Loiseau had once confided "If I lose a star I'll kill myself". While it was later reported that Loiseau was despondent over his debt issues and decreasing patronage at his restaurant Michelin still received blame in some accounts.

He committed suicide by firearm in 2003 when newspaper reports hinted that his restaurant might lose its 3-star status.