Publicity gets more than a little tiring. You want it, you need it, you crave it, and you're scared as hell when it stops.

These may have been a reflection of the close business friendship and partnership that Barbera and Hanna shared for over 60 years. Tom and Jerry was ultimately nominated for 14 Academy Awards winning 7. Hanna-Barbera was key in the development of an animation technique known as limited animation which allowed television animation to be more cost-effective but often reduced quality.

: /bɑrˈbɛrə/ bar-BERR-ə; March 24 1911 – December 18 2006) was an influential American animator director producer storyboard artist and cartoon artist whose film and television cartoon characters entertained millions of fans worldwide for much of the twentieth century. Joseph Roland "Joe" Barbera (pron. After working odd jobs and as a banker Barbera joined Van Beuren Studios in 1932 and subsequently Terrytoons in 1936.