The golden rule for every business man is this: 'Put yourself in your customer's place.'

He also held a degree in medicine and was a successful hotel owner. With little money but with lots of time on his hands he decided to write a book. Winning out.

He also held a degree in medicine and was a successful hotel owner. Orison Swett Marden (1850 - 1924) was an American spiritual author in the New Thought Movement.