The headline is the 'ticket on the meat.' Use it to flag down readers who are prospects for the kind of product you are advertising.

— David Ogilvy

#down #flag #headline #kind #meat

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About David Ogilvy

Nationatlity: English
Profession: Businessman
Born: June 23, 1911
Died: July 21, 1999
Age: 88
Star Sign: Cancer

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