The truth is that we can learn to condition our minds, bodies, and emotions to link pain or pleasure to whatever we choose. By changing what we link pain and pleasure to, we will instantly change our behaviors.

District Court Judge Jack Tanner erred in "finding a conclusion contrary to the jury award" and sent instructions to reinstate the award. RRI did not admit guilt under the settlement. The UPW is also known as his firewalk seminar during which the participants walk barefoot over hot coals at the end of the first evening.

Robbins' programs have reached over 4 million people from 100 countries around the world. He became well known through his infomercials and self-help books Unlimited Power: The New Science Of Personal Achievement and Awaken The Giant Within.