Over the past decade... while many businesses have pursued what I call 'business as usual,' I have been part of a different, smaller business movement, one that tried to put idealism back on the agenda.

on 10 September 2007 after being admitted to St Richard's Hospital Chichester the previous evening suffering from a severe headache. The original Body Shop renamed itself Body Time and is still flourishing. Much of the money required was donated by Roddick.

After Anita Roddick revealed this to the media in February 2007 Anita Roddick promoted the work of the Hepatitis C Trust and campaigned to increase awareness of the disease. Dame Anita Roddick DBE (23 October 1942 – 10 September 2007) was a British businesswoman human rights activist and environmental campaigner best known as the founder of The Body Shop a cosmetics company producing and retailing beauty products that shaped ethical consumerism.