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He was named Time magazine's Person of the Year in 1999. " The company was kept under wraps for a half dozen years and initially became publicly known only in 2006 when purchasing a sizable aggregation of land in west Texas for a launch and test facility. According to the web site Newsmeat.
Under his guidance Amazon. Jeffrey Preston "Jeff" Bezos (/ˈbeɪzəs/; born January 12 1964) is an American entrepreneur who played a key role in the growth of e-commerce as the founder and CEO of Amazon. an online merchant of books and later of a wide variety of products.