There are two ways to extend a business. Take inventory of what you're good at and extend out from your skills. Or determine what your customers need and work backward, even if it requires learning new skills. Kindle is an example of working backward.

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Recognition
He was named Time magazine's Person of the Year in 1999. " The company was kept under wraps for a half dozen years and initially became publicly known only in 2006 when purchasing a sizable aggregation of land in west Texas for a launch and test facility. According to the web site Newsmeat.

Under his guidance Amazon. Jeffrey Preston "Jeff" Bezos (/ˈbeɪzəs/; born January 12 1964) is an American entrepreneur who played a key role in the growth of e-commerce as the founder and CEO of Amazon. an online merchant of books and later of a wide variety of products.