Everybody out there watches the show and has expectations of wanting to be an 'Idol,' but we're going to teach them how much hard work goes into it.

In October 2007 Bice made an appearance on the TV show American Chopper: The Series in an episode which featured a custom-built Peavey Bike with a built-in guitar microphone and amp. S. He started his own record label Sugar Money and subsequently released two more albums See the Light and 3.

He released the album The Real Thing after American Idol to minor success before being dropped by RCA Records. He started his own record label Sugar Money and subsequently released two more albums See the Light and 3.