Obviously everybody knows that I'm an original songwriter and I got my band. And the guys in 'Sugar Money,' no matter what, are part of my family and they always got something to do with me, and I don't care if they just hang out with me.

In October 2007 Bice made an appearance on the TV show American Chopper: The Series in an episode which featured a custom-built Peavey Bike with a built-in guitar microphone and amp. S. He started his own record label Sugar Money and subsequently released two more albums See the Light and 3.

He released the album The Real Thing after American Idol to minor success before being dropped by RCA Records. He started his own record label Sugar Money and subsequently released two more albums See the Light and 3.