If you call attention to yourself at the expense of the song, that's the cardinal sin.

Early years
Benmont Tench was born in Gainesville Florida the second child of Benjamin Montmorency Tench Jr. Tench penned one of the songs on the album named "The Price" sung by Sara Watkins and himself. He also wrote songs for Kimmie Rhodes ("Play Me A Memory") and Lone Justice ("Sweet Sweet Baby (I'm Falling)").

Benjamin Montmorency "Benmont" Tench III (born September 7 1953) is an American keyboardist best known as a founding member of Tom Petty and the Heartbreakers.