I think it takes a lot of trickery to keep up with the media and its perception of you. I don't know if I have it in me most of the time to care. The music is made first, and the interviews or photos to keep it alive come later as a necessary evil, I suppose.

In 2001 the band released White Blood Cells. The slogan of his business was "Your Furniture's Not Dead" and the color scheme was yellow and black—including a yellow van a yellow-and-black uniform and a yellow clipboard.

He was best known as the vocalist guitarist and pianist of The White Stripes until they split in February 2011 as well as a vocalist and guitarist for The Raconteurs and the drummer of The Dead Weather. He is ranked No. White released his debut solo album Blunderbuss on April 24 2012.