With the White Stripes we were trying to trick people into not realising we were playing the blues. We did not want to come off like white kids trying to play black music from 100 years ago so a great way to distract them was by dressing in red, white and black.

In 2001 the band released White Blood Cells. The slogan of his business was "Your Furniture's Not Dead" and the color scheme was yellow and black—including a yellow van a yellow-and-black uniform and a yellow clipboard.

He was best known as the vocalist guitarist and pianist of The White Stripes until they split in February 2011 as well as a vocalist and guitarist for The Raconteurs and the drummer of The Dead Weather. He is ranked No. White released his debut solo album Blunderbuss on April 24 2012.