No publication is a staple of life. It's not bread and water. You have to make it noteworthy in people's minds and even in their hands as they're holding it.

Timothy White or Tim White is the name of:
Timothy White (editor) (1952–2002) American rock music journalist
Timothy White (photographer) American celebrity photographer
Timothy White ship's chandler and pharmacist; founder of Timothy Whites
Timothy P. White (born 1949) seventh chancellor of the California State University and kinesiologist
Tim White (artist) (born 1952) British SF artist and book illustrator Timothy Thomas Anthony White (at ISFDB)
Tim White (newscaster/reporter) (born 1950) American news anchor and investigative reporter
Tim White (wrestling) (born 1954) American wrestling referee
Tim D.