Once you go from 10 people to 100, you already don't know who everyone is. So at that stage you might as well keep growing, to get the advantages of scale.

They crammed their dormitory room with inexpensive computers and applied Brin's data mining system to build a superior search engine. Google has done a similar job. For two weeks as they handled the paperwork the young men had nowhere to deposit the money.

Sergey Mikhaylovich Brin (Russian: Сергей Михайлович Брин; born August 21 1973) is an American computer scientist and Internet entrepreneur who with Larry Page co-founded Google one of the most profitable Internet companies. Together Brin and Page own about 16 percent of the company. in computer science.