I used to know a carnival man turned preacher who said the key to his success was understanding the people of what he called Snake's Navel, Arkansas. He said in Snake's Navel, the biggest thing going on Saturday night was the Dairy Queen. He said you could get the people there to do damn near anything --pollute their own water, work at five-dollar-an-hour jobs, drive fifty miles to a health clinic-- as long as you packaged it right. That meant you gave them a light show and faith healings and blow-down-the-walls gospel music with a whole row of American flags across the stage. He said what they liked best, though --what really got them to pissing all over themselves-- was to be told it was other people going to hell and not them. He said people in Snake's Navel wasn't real fond of homosexuals and Arabs and Hollywood Jews, although he didn't use them kinds of terms in his sermons.

— James Lee Burke

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