Your purpose is to make your audience see what you saw, hear what you heard, feel what you felt. Relevant detail, couched in concrete, colorful language, is the best way to recreate the incident as it happened and to picture it for the audience.

Born into poverty on a farm in Missouri he was the author of How to Win Friends and Influence People (1936) a massive bestseller that remains popular today. He also wrote How to Stop Worrying and Start Living (1948) Lincoln the Unknown (1932) and several other books.