This book has two determinants: on the one hand, an ideological critique of the language of so-called mass culture; on the other, an initial semiological dismantling of that language: I had just read Saussure and emerged with the conviction that by treating “collective representations” as sign systems one might hope to transcend pious denunciation and instead account in detail for the mystification which transforms petit bourgeois culture into a universal nature.

In 1948 he returned to purely academic work gaining numerous short-term positions at institutes in France Romania and Egypt. e. Barthes continued to contribute with Philippe Sollers to the avant-garde literary magazine Tel Quel which was developing similar kinds of theoretical inquiry to that pursued in Barthes' writings.

Barthes' ideas explored a diverse range of fields and he influenced the development of schools of theory including structuralism semiotics social theory anthropology and post-structuralism.