Advertising ought to work by telling you what it is you want to tell, you should understand what you want us to do, what you want us to think, where you want us to shop.

Many of those who worked with Jay Chiat during this period are now leading practitioners in the industry. In the mid-1990s Chiat made one of the first large attempts to provide a virtual office environment for his employees. Agency of the Decade in 1989.

Many of those who worked with Jay Chiat during this period are now leading practitioners in the industry. As an adult he shortened his legal name to Jay Chiat. [Morton] Jay Chiat (October 25 1931 – April 23 2002) was an American advertising designer.