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I'm kind of like a samurai. They say if you want to be a samurai, you can't be afraid of dying, and as soon as you flinch, you get your head cut off. I'm not afraid of losing this business.

Yvon Chouinard

#business #cut #dying #get #head

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patent on Hexentrics in 1974 and it was granted on April 6 1976. Piton damage all but ceased. The Responsible Company: What We've Learned from Patagonia's First 40 years.

He is a writer first on climbing issues and ethics and more lately on mixing environmentalism and sound business practice in the concept of a slow company. He has been on the cover of Fortune and has been featured on CNBC's Squawk on the Street. Yvon Chouinard (born November 9 1938) is a rock climber environmentalist and outdoor industry businessman noted for his contributions to climbing climbing equipment and the outdoor gear business.

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