It goes back to all of us wanting to be in Hollywood. We're all dying to win an Oscar.

The agency was also known for its work on Isuzu (creating the fictional spokesman Joe Isuzu) Beck's Beer Chemical Bank Dow Brands (Fingerman) and Pan Am. He also worked at The New York Times as a messenger boy dropping off proofs at advertising agencies. In 1981 they won the account for the New York Mets marking the first time that a Major League Baseball team had hired an ad agency.

Starting from a poor Italian background in Brooklyn he eventually became chairman of Della Femina Travisano & Partners an agency which he founded with Ron Travisano in the 1960s. Della Femina is known for his larger than life personality and colorful language and was referred to as a "'Madman' of Madison Avenue". Over the next two decades they grew the company into a major advertising house that was billing $250 million per year had 300 employees and offices in both New York and Los Angeles.