If you need to take a step back from day-to-day operations and plot out the long-term direction of your user experience strategy, consultants can give you a perspective you can't get on your own.

Personal life
Jesse James Garrett grew up in Florida. Career
Jesse James Garrett is a co-founder of Adaptive Path a user experience strategy and design firm and co-founded the Information Architecture Institute. Garrett thought of the term when he realized the need for a shorthand term to represent the suite of technologies he was proposing to a client.

Jesse James Garrett is a user experience designer.