I don't call cut between the takes - it's my way to help the actor keep focused. As soon as you say 'cut' you have 10 people jumping on them and everybody's trying to do a great job, and they do, but sometimes they forget that the more important thing is the performance, creating the performance.

According to the Guinness World Records 2004 Michel Gondry's Levi's 501 Jeans "Drugstore" spot holds the record for "Most awards won by a TV commercial". In September 2006 Gondry made his debut as an installation artist at Deitch Projects in New York City's SoHo gallery district. Interior Design one third of the 2008 anthology film Tokyo! was next for Gondry.

He is noted for his inventive visual style and manipulation of mise en scène. [citation needed].