And initially, a lot of companies avoid trying to make a really radical new kind of title for a new system, because that would involve learning a new machine and learning how to make the new title at the same time.

He stepped down from the CEO position at Digital Chocolate in May 2012. In 2005 Hawkins became the eighth person to be inducted into the Academy of Interactive Arts and Sciences' Hall of Fame. The company focuses on developing games for handheld devices.

William M.