So the guy that we're really targeting our system at this year is one of the guys who brought a 16bit system three or four years ago and has pretty much had it with that, and he's ready to buy something new.

He stepped down from the CEO position at Digital Chocolate in May 2012. In 2005 Hawkins became the eighth person to be inducted into the Academy of Interactive Arts and Sciences' Hall of Fame. The company focuses on developing games for handheld devices.

William M.