#advertising

That's a big trunk," James said, as we jammed in the leathery old case that looked so much like the black heart of some leviathan. "It fits a tuba, three suitcases, a dead dog, and a garment bag almost perfectly." "That's just what they used to say in the ads," I said... ↗

— Michael Chabon

#dead-dogs #garment-bags #suitcases #trunk-space #tubas

It’s never been easier for audiences to skip, filter, or avoid advertising, so the best ideas are the ones that respect that the audience needs to get something out of the work; it should inspire, satisfy, or motivate them. You can’t just bombard people with messages anymore. ↗

— Ajaz Ahmed

#inspiration #marketing #motivation #inspirational

I warn you against believing that advertising is a science. ↗

— William Bernbach

#against #believing #i #science #warn

I am one who believes that one of the greatest dangers of advertising is not that of misleading people, but that of boring them to death. ↗

— Leo Burnett

#am #believes #boring #dangers #death

Anyone who thinks that people can be fooled or pushed around has an inaccurate and pretty low estimate of people - and he won't do very well in advertising. ↗

— Leo Burnett

#anyone #around #estimate #fooled #inaccurate

There is no such thing as a permanent advertising success. ↗

— Leo Burnett

#permanent #success #such #thing

Sanely applied advertising could remake the world. ↗

— Stuart Chase

#applied #could #remake #sanely #world

The time has come when advertising in some hands has reached the status of a science. ↗

— Claude C. Hopkins

#come #hands #reached #science #some

'Be comfortable with who you are', reads the headline on the Hush Puppies poster. Are they mad? If people were comfortable with who they were, they'd never buy any products except the ones they needed, and then where would the advertising industry be? ↗

— Charles Edwards

#any #buy #comfortable #except #headline

As the wall between advertising and content erodes, the aptitude required to understand the functions and design of media content becomes more complex. ↗

— Matthew P. McAllister

#media #design