#apple

The Apple has the fewest bells and whistles. It has simple sound and few graphics special effects. In a way, that is a weakness because markets for the other machines are getting bigger. ↗

— Bill Budge

#because #bells #bells and whistles #bigger #effects

I am who I am, and I'm focused on that, and being a great CEO of Apple. ↗

— Tim Cook

#apple #being #ceo #focused #great

I feel like I'm part of history being made. I leave Apple board meetings thinking, 'I've got to do a better job.' ↗

— Andrea Jung

#being #better #better job #board #feel

We tell anybody who asks that we think Apple is making a big mistake by not being compatible. ↗

— Rob Glaser

#apple #asks #being #big #big mistake

The revolution is not an apple that falls when it is ripe. You have to make it fall. ↗

— Che Guevara

#fall #falls #make #revolution #ripe

I knew the Apple II was great when I bought it, but as I dug into the details it just completely blew me away the creative artistic approach that the designers had taken. ↗

— Andy Hertzfeld

#apple ii #approach #artistic #away #blew

I started working at Apple about 18 months after I bought my Apple II. ↗

— Andy Hertzfeld

#after #apple #apple ii #bought #i

Scotty heard that I was thinking about quitting Apple because of his actions, so he called me into his office and asked what it would take for me to stay? I said, maybe if I could work on the Mac project, which Steve had just taken over from Jef Raskin. ↗

— Andy Hertzfeld

#actions #apple #asked #because #called

The first Apple was just a culmination of my whole life. ↗

— Steve Wozniak

#culmination #first #just #life #whole

It is no longer just engineers who dominate our technology leadership, because it is no longer the case that computers are so mysterious that only engineers can understand what they are capable of. There is an industry-wide shift toward more "product thinking" in leadership--leaders who understand the social and cultural contexts in which our technologies are deployed. Products must appeal to human beings, and a rigorously cultivated humanistic sensibility is a valued asset for this challenge. That is perhaps why a technology leader of the highest status--Steve Jobs--recently credited an appreciation for the liberal arts as key to his company's tremendous success with their various i-gadgets. ↗

— Damon Horowitz

#computers #engineers #human-beings #humanism #leaders