Donald Norman

I think there is a tendency in science to measure what is measurable and to decide that what you cannot measure must be uninteresting. ↗

— Donald Norman

#decide #i #i think #measurable #measure

I've been looking at the iPod- the Apple iPod. One of the interesting things about the iPod, one of the things that people love most about it is not the technology; it's the box it comes in. ↗

— Donald Norman

#apple #been #box #comes #i

If you think the products don't match what you want from a product, don't buy it. ↗

— Donald Norman

#match #product #products #think #want

In my opinion, no single design is apt to be optimal for everyone. ↗

— Donald Norman

#apt #everyone #in my opinion #opinion #optimal

Isn't one of your first exercises in learning how to communicate to write a description of how to tie your shoelaces? The point being that it's basically impossible to use text to show that. ↗

— Donald Norman

#being #communicate #description #exercises #first

It is relatively easy to design for the perfect cases, when everything goes right, or when all the information required is available in proper format. ↗

— Donald Norman

#cases #design #easy #everything #format

Knowing how people will use something is essential. ↗

— Donald Norman

#how #knowing #people #something #use

Market segmentation s a natural result of the vast differences among people. ↗

— Donald Norman

#differences #market #natural #people #result

Our information lives will be better served when we are free to get to our information from wherever we are, with any device available. ↗

— Donald Norman

#available #better #device #free #get

Readers always seem to think that the author has some control over the design of their books. ↗

— Donald Norman

#author #books #control #design #over