Although I have to say, it's become a lot harder for me since I won the world series because everyone wants to beat me. For example, bluffing is really tough now, because there's always someone who calls me on the off-chance that they'll then be able to say they read a world champion's bluff.

This has been referred to in the press as the "Moneymaker Effect. His 2003 win is said to have revolutionized poker because he was the first person to become a world champion by qualifying at an online poker site. Christopher Bryan Moneymaker (born November 21 1975 in Atlanta Georgia) is an American poker player who won the main event at the 2003 World Series of Poker (WSOP).