There will be a lot of competitive and strong companies coming here and even though Kosovo is a small country that undoubtedly has a lot to offer to global trade; one of our main interests is to expose it to the world market.

In 1998 Rugova secured a second term as president but was placed at odds with the KLA as the Kosovo War broke out. He was readily identifiable by the silk neckscarf that he wore as a display of oppression in Kosovo and was known for his habit of giving visitors samples from his rock collection. As part of his studies he spent two years (1976–1977) at the École Pratique des Hautes Études of the University of Paris where he studied under Roland Barthes.

He oversaw a popular struggle for independence advocating a peaceful resistance to Yugoslav rule and lobbying for U. Effective power however was in the hands of the United Nations administration.