Most urgently, women's identity must be premised upon our "beauty" so that we will remain vulnerable to outside approval, carrying the vital sensitive organ of self-esteem exposed to the air.

Ultimately Wolf argues for a relaxation of normative standards of beauty. Wolf argues that women were under assault by the "beauty myth" in five areas: work religion sex violence and hunger. End of America was favorably reviewed in The New York Times by Stephen Holden as well as in Variety Magazine.

Wolf (born November 12 1962) is an American author and former political consultant. With the publication of the 1991 bestselling book The Beauty Myth Naomi Wolf became a leading spokesperson of what was later described as the third wave of the feminist movement.