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But into the first decades of the twentieth century, even at the New York Times, it was uncommon for journalists to see a sharp divide between facts and values. Yet the belief in objectivity is just this: the belief that one can and should separate facts from values. Facts, in this view, are assertions about the world open to independent validation. They stand beyond the distorting influences of any individual's personal preferences. Values, in this view, are an individual's conscious or unconscious preferences for what the world should be; they are seen as ultimately subjective and so without legitimate claim on other people. The belief in objectivity is a faith in "facts," a distrust of "values," and a commitment to their segregation.


Michael Schudson


#media #objectivity #sociology #faith



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He has an undergraduate degree from Swarthmore College and a doctorate in sociology from Harvard University. In his account the realism of advertising promotes a way of life based on private consumption rather than social public achievement.

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