Share and Enjoy' is the company motto of the hugely successful Sirius Cybernetics Corporation Complaints Division, which now covers the major land masses of three medium-sized planets and is the only part of the Corporation to have shown a consistent profit in recent years. The motto stands-- or rather stood-- in three mile high illuminated letters near the Complaints Department spaceport on Eadrax. Unfortunately its weight was such that shortly after it was erected, the ground beneath the letters caved in and they dropped for nearly half their length through the offices of many talented young Complaints executives-- now deceased. The protruding upper halves of the letters now appear, in the local language, to read "Go stick your head in a pig," and are no longer illuminated, except at times of special celebration.

The next year the radio series became the basis for a BBC television mini-series broadcast in six parts. When he died in 2001 in California he had been trying again to get the movie project started with Disney which had bought the rights in 1998. The screenplay finally got a posthumous re-write by Karey Kirkpatrick and the resulting movie was released in 2005.

". Adams also wrote Dirk Gently's Holistic Detective Agency (1987) and The Long Dark Tea-Time of the Soul (1988) and co-wrote The Meaning of Liff (1983) Last Chance to See (1990) and three stories for the television series Doctor Who. He was a staunch atheist famously imagining a sentient puddle who wakes up one morning and thinks "This is an interesting world I find myself in—an interesting hole I find myself in—fits me rather neatly doesn't it? In fact it fits me staggeringly well must have been made to have me in it!" to demonstrate his view that the fine-tuned Universe argument for God was a fallacy.