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    The futility of everything that comes to us from the media is the inescapable consequence of the absolute inability of that particular stage to remain silent. Music, commercial breaks, news flashes, adverts, news broadcasts, movies, presenters—there is no alternative but to fill the screen; otherwise there would be an irremediable void.... That’s why the slightest technical hitch, the slightest slip on the part of the presenter becomes so exciting, for it reveals the depth of the emptiness squinting out at us through this little window.


    — Jean Baudrillard

    #media #movies



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    Simulacra and Simulation

    As he developed his work throughout the 1980s he moved from economically based theory to the consideration of mediation and mass communications. But the focus on the difference between sign value (which relates to commodity exchange) and symbolic value (which relates to Maussian gift exchange) remained in his work up until his death. Life
    Baudrillard was born in Reims northeastern France on July 27 1929.

    His work is frequently associated with postmodernism and specifically post-structuralism.

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