I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our resources.

patent on Hexentrics in 1974 and it was granted on April 6 1976. Piton damage all but ceased. The Responsible Company: What We've Learned from Patagonia's First 40 years.

He is a writer first on climbing issues and ethics and more lately on mixing environmentalism and sound business practice in the concept of a slow company. He has been on the cover of Fortune and has been featured on CNBC's Squawk on the Street. Yvon Chouinard (born November 9 1938) is a rock climber environmentalist and outdoor industry businessman noted for his contributions to climbing climbing equipment and the outdoor gear business.