I don't want to get in a big, long discussion about right and wrong, but our company has been working on the issue of underage drinking and alcohol abuse for a long time. I've been outspoken about it.

Coors commented on the incident saying "I should have planned ahead for a ride. Career
He has worked all of his life in various positions at his family's Coors Brewing Company. S.

He currently serves as the Chairman of the Molson Coors Brewing Company and Chairman of MillerCoors. Peter Hanson Coors (born September 20 1946) is an American businessman and politician.