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Starbucks goes to a great effort, and pays twice as much for its coffee as its competitors do, and is very careful to help coffee producers in developing countries grow coffee without pesticides and in ways that preserve forest structure.


Jared Diamond


#coffee #competitors #countries #developing #effort



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F. 2005 Collapse: How Societies Choose to Fail or Succeed. PMID 3762700.

Originally trained in physiology Diamond's work is known for drawing from a variety of fields including anthropology ecology geography and evolutionary biology. He is currently Professor of Geography at the University of California Los Angeles.

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