Obviously, the easiest recipes are the most successful when it comes to the home cook, because they're not intimidated by them. If I'm doing 'Boy Meets Grill,' and I do something very simple like grilled hamburgers or steaks or chicken, those are the most sought-after recipes.

Robert William "Bobby" Flay (born December 10 1964) is an American celebrity chef restaurateur and reality television personality. Chefography: Bobby Flay — Biography of Flay's life and career. He caught the attention of restaurateur Jerome Kretchmer who was looking for a southwestern style chef.

He is the owner and executive chef of several restaurants: Mesa Grill in Las Vegas New York and the Bahamas; Bar Americain in New York and Uncasville CT; Bobby Flay Steak in Atlantic City and Bobby's Burger Palace in ten locations. Flay is featured on the Great Chefs television series.