Jef I. Richards

I believe 'credibility' is one of the biggest issues yet to be addressed by Internet advertisers. ↗

— Jef I. Richards

#believe #biggest #credibility #i #i believe

If its not done ethically, advertising won't be trusted. If consumers don't trust it, advertising is pointless. ↗

— Jef I. Richards

#consumers #done #ethically #pointless #trust

In advertising, sex sells. But only if you're selling sex. ↗

— Jef I. Richards

#only #selling #sells #sex #you

Is advertising a profession, like law or medicine? How many new parents clutch their baby to their breast and declare, 'I want this child to grow up to be a media planner'? ↗

— Jef I. Richards

#baby #child #clutch #declare #grow

The Death of Advertising? I think that's in the book of Revelation. It's the day when people everywhere become satisfied with their weight, their hair, their skin, their wardrobe, and their aroma. ↗

— Jef I. Richards

#become #book #day #death #everywhere

The law requires a paper towel ad to be scrupulously honest, but allows political candidates to lie without reproach. What's wrong with this picture? ↗

— Jef I. Richards

#allows #candidates #honest #law #lie

There's so much truly putrid advertising out there it's embarrassing. But not all advertising is bad. Some of it is really quite mediocre. ↗

— Jef I. Richards

#bad #embarrassing #mediocre #much #out